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Do you remember how much you felt and thought as a child? Probably a lot, especially if you were gifted and creative. As an adult, we may have learned to cover up or set aside much of our inner life, in order to get along with others and do our jobs.
But if we want to be more fully alive and creative, it can really help to understand and stay in charge of our thinking and feelings.
What if, eh? Wouldn't it be nice to take people's emotions into account when leading them through creative process? Wouldn't it be great if people could deliberately springboard from their emotions to inform their creative process and manage their expectations/experience?