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Scoop.it!
Author David Burkus addresses many of the myths of creativity, which often get in the way of personal creative work, and business innovation.
"We say we want more creativity, but when we are presented with new ideas, we have a hard time recognizing their utility. This is something I see in almost all organizations.” 
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In an audio clip in this article, psychologist Heidi Grant Halvorson, host of The Science of Thriving conference http://bit.ly/19YUD7T interviews David Burkus, who talks about the "Eureka" myth of creative inspiration, and about incubation. See his book The Myths of Creativity http://buff.ly/H6r1fr - and hear more audio clips in post: Thriving In Work and Life: An Online Conference http://buff.ly/1a3K9m1